Lynk & Co 01: Functional and Fun, But Misses Google Automotive Services, Finds Strategy Analytics

October 28, 2021 10:20 AM EDT

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Games App and Selfie Functions Will Delight Target Consumers

BOSTON--(BUSINESS WIRE)-- Strategy Analytics – A new user experience evaluation from Strategy Analytics’ In-Vehicle UX (IVX) group has assessed the Lynk & Co 01 infotainment system, the car and mobility concept designed and engineered in Goteborg, Sweden and manufactured in Yuyao, China. The 01 aims to focus on experiences rather than ownership, hence its emphasis on sustainability and absence of ‘hassle’. The infotainment system is adequate, with a large amount of real estate that allows for a very flat menu structure. But while it has some nice touches and functionalities which will delight their target consumers, it does not include Google Automotive Services (GAS). Besides obviously missing Google Maps, Google Assistant can also only be accessed through Android Auto.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211028005792/en/

Source: lynkco.com

Source: lynkco.com

Diana Franganillo, Director IVX and report author commented, “The Lynk & Co 01 brings an interesting mobility concept to Europe, backed up by Volvo’s engineering capability and reputation. The vehicle’s exterior design is attractive ‘in person’, beyond how it looks in pictures and videos, and it’s interior is even more spacious than that of the Volvo XC40, despite sharing the same platform.

Continued Franganillo, “Despite the lack of GAS, which is a shame in our opinion, the Lynk & Co 01 infotainment system is functional and benefits from a voice assistant “Frank”. While Frank performs reasonably well, he is packed with an unengaging and artificial smurf-like metallic voice which could be better optimized for the user experience. However, the Home View is customizable and all the features follow a consistent structure, are easy to navigate and can be operated whilst driving thanks to sufficiently large and separated pressable areas and standard icons.”

Added Chris Schreiner, Director IVX, “The whole concept, car and infotainment system have been built to catch the attention of its target customers, especially with the inclusion of features such as the ‘Journey Camera’ dash cam with selfie function and ‘Scoreyteller’, Lynk & Co’s gaming app designed to enhance classic road trip games such as ‘I Spy’ and ‘21 Questions’. Although the latter would benefit from more use of voice interaction to facilitate the games, both apps are nice attempts at generating conversations inside and outside the car.”

About Strategy Analytics
Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

Source: Strategy Analytics, Inc.

For more information about Strategy Analytics
Service Name: In-Vehicle UX
Service Name: UX Innovation Practice

Report contacts:
European Contact: Diane O'Neill, +44 (0)1908 423 669, doneill@strategyanalytics.com
European Contact: Chris Schreiner, +44 (0)1908 423 616, cschreiner@strategyanalytics.com

Source: Strategy Analytics



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