Introducing the New Matrix

March 1, 2021 9:00 AM EST

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Where Everyone Belongs and All Hair Types Are Welcome

NEW YORK--(BUSINESS WIRE)-- Matrix, the leading professional haircare and haircolor company for over 40 years, is painting the town rainbow. More than four decades ago, Arnie Miller and his wife Sydell, founded Matrix based on the values of synergy and togetherness. Today, Matrix is reconfirming and modernizing those values through its commitment to being the most inclusive haircare and haircolor brand in the industry. Matrix proudly welcomes hairstylists of all ages, backgrounds and levels of experience into a supportive community where they are given the tools they need to succeed, including innovation and education to help every stylist realize their creative and professional potential.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210301005088/en/

Introducing the New Matrix Where Everyone Belongs and All Hair Types Are Welcome (Photo: Business Wire)

Introducing the New Matrix Where Everyone Belongs and All Hair Types Are Welcome (Photo: Business Wire)

“When Arnie Miller founded the brand, he saw the need for a community where every hairstylist could feel a sense of belonging,” says Shane Wolf, Worldwide President, Professional Products Division US Brands. “Today, the brand is proud to reveal a reinvented Matrix, guided by those principles, yet reimagined and modernized. Matrix is a place where everyone is welcome and is supported by the community to reach their full potential.”

Matrix is excited to introduce the Hair Diversity Matrix, a scorecard system created in collaboration with internal labs and the education community. This system ensures that all products and education materials are developed to address the needs of every hair type. The dimensions of this scorecard system include all levels, from dark to light, all underlying pigments, from warm to pale, all diameters, from fine to course and all patterns, from straight to coily. The brand will also introduce new product innovation with disruptive technology including a restage of its cult favorite SoColor and Color Sync lines, with 120+ and 90+ new shades respectively, and bold re-packaging.

“Matrix provides the products, services, and education that empower stylists to meet the needs of every client with confidence. The new Hair Diversity Matrix and new product innovation ensure uncomplicated, high performance solutions for all styles and all hair types, allowing stylists at all levels to color, style and cut with confidence,” says Carrington Cole, Matrix US SVP. “Staying true to the original founding vision, Matrix will continue to inspire stylists with the confidence to reach for their dreams.”

Whether fresh out of beauty school, working at a well-established salon, or starting a new business, Matrix’s network of Artists supports stylists at every step in their journey. Matrix will continue to grow and shape the most inclusive education community led by brand VP, Global Education, Alfredo Lewis and a portfolio of diverse experts.

To learn more about the NEW Matrix, follow @Matrix on Instagram and visit Matrix.com

ABOUT MATRIX

Matrix, the leading professional haircare, and hair color company in the United States and is part of L’Oréal USA's Professional Products Division. Founded in 1980, Matrix is committed to the development of the salon professional and offers a wide range of products including: COLORGRAPHICS, COLORINSIDER, Color Sync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results. Visit Matrix.com for hairstyle and hair color inspiration as well as Matrix trends and tips!

Paul Wilmot Communications
Mary Li
mli@paulwilmot.com

 

 

 

Source: Matrix



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