IRI Leaders To Discuss Emerging CPG Trends at Multiple Upcoming Events in March

March 10, 2021 8:05 AM EST

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IRI:

2021 Consumer Food Safety Education Virtual Conference

 

 

WHO:

Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI®

 

 

WHAT:

Sally Lyons Wyatt will participate in a “Consumer Food Trends and the Path Forward” discussion, where she will share data on consumer food purchasing, home cooking, fresh versus perishable and the breakdown of this amongst household types.

 

 

WHY:

In the wake of 2020, a year when safety was at the forefront of every industry, understanding how to navigate consumer trends and comfort levels is crucial. Sally Lyons Wyatt will share trends to come as consumers become more mobile throughout 2021.

 

 

WHEN:

March 11, 2021 at 2-2:30 p.m. CT

 

 

WHERE:

Register here.

 

 

 

 

THRIVE Innovation Series Sponsored by SVG Partners

 

 

WHO:

Carrie Shea, Managing Partner, Growth Consulting, IRI

 

 

WHAT:

Carrie Shea will participate in “The Future of Food” discussion, where she will highlight key consumer trends regarding consumers’ ever-evolving tastes, and how these trends will impact the future of food and present opportunities for innovation.

 

 

WHY:

The entire agriculture and food ecosystem is facing a fundamental shift that is reshaping the future of food, and there is increasing pressure for a more integrated and value-added supply chain.

 

 

WHEN:

March 18, 2021 at 11 a.m. PT

 

 

WHERE:

Register here.

 
 

FMI and NAMI Annual Meat Conference

 

WHO:

Chris DuBois, Senior Vice President, Strategic Accounts, IRI

 

Larry Levin, Executive Vice President, Market and Shopper Intelligence, IRI

 

 

WHAT:

DuBois and Levin will present on the topic “Consumer Purchase Behaviors: How Did They Change and What Is Here to Stay?” Using a combination of two consumer datasets along with consumer interviews, they will analyze how consumer trends at the meat case have continued to evolve throughout the pandemic.

 

 

WHY:

Understanding the changes and cycles of consumer behavior caused by COVID-19 will help retailers remain vigilant and continue to adjust to the “new normal” in order to keep consumers coming back for more.

 

 

WHEN:

March 25, 2021 at 10-11 a.m. CT

 

 

WHERE:

Register here.

 

 

 

P2PI Retail Media Forum

 

WHO:

Mike Ellgass, Executive Vice President, Retail Marketing Solutions, IRI

 

Abishake Subramanian, Senior Director and Head of Advertising & Partnerships, Sam's Club Media Group

 

 

WHAT:

During their “What it Takes to Win with Retail Media Networks” session, Ellgass and Subramanian will discuss how more consumers are searching and shopping online, which is driving significant traffic to retailer websites and apps at a time when many chains are building out their digital media capabilities. Several retailers have been developing this model for years, but many other retailers are launching new programs or re-tooling their platforms to compete for a growing flow of ad dollars.

 

 

WHY:

While some believe retail media networks deliver better results than other digital options, others claim it’s just a money grab by the retailers. Ellgass and Subramanian will assess both viewpoints and share their insiders’ views as head of advertising and member of the technology team, which helped architect its ad products and measurement.

 

 

WHEN:

March 31, 2021 at 12:50-1:35 p.m. CT

 

 

WHERE:

Register here.

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.

IRI Contact:
Shelley Hughes
E-mail: Shelley.Hughes@IRIworldwide.com
Phone: +1 312.474.3675

Source: IRI



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