Hyperquake's Neuropulse Program™ Measures Brain Response to Help Companies Connect With Audiences
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Proprietary technology tests the efficacy of messaging in real time
CINCINNATI--(BUSINESS WIRE)-- Hyperquake introduces The Neuropulse Program™ to track emotional engagement that can be used to enhance a broad range of business-building creative content, including consumer product development, marketing, communications, digital or in-person experiences, and other applications to optimize engagement and influence purchase behavior.
“Businesses large and small can finally test excitement for new products, and nonprofits can measure the efficacy of messaging in real time. The potential use for the technology, like the study of neuroscience itself, is limitless,” stated Colin Crotty, CEO of Hyperquake. “By measuring what people’s brains value, we can provide insights to enhance experiences, optimize messaging, measure engagement, track leadership and sales readiness, and influence purchases or behavior.”
For example, a company could test consumer reactions to a commercial’s message before spending millions airing it on TV. Or a company could test messaging for employee training or corporate brand building before investing in it company wide.
Hyperquake lets businesses go beyond what consumers choose to or are capable of telling them -- to sense the unsaid.
The program is a cloud-based solution using proprietary technology developed in partnership with Immersion Neuroscience and Dr. Paul Zak, the neuroscientist and Immersion CEO who pioneered the quantification of the neurochemical oxytocin to predict decisions and outcomes.
Attention and emotional resonance are the key indicators of future actions such as intent to buy a product, adoption of a leader’s vision, ability to remember a message, or to advocate for a brand. Neuropulse combines real-time tracking of what people value with data-driven expertise to predict human actions that will move businesses forward with over 80 percent accuracy.
Neuropulse is the product of twenty years and millions of dollars in research by Zak and the Immersion team, combined with Hyperquake’s expert insights on what causes customers to act. Hyperquake clients Salesforce, NetApp, and T-Mobile/Sprint already use the Neuropulse Program’s new technology to optimize emotional engagement and deliver the best experiences for their audiences.
“With Neuropulse, we were really getting into what our audience is thinking, especially when we can’t see them in person,” said Sara Cattanach, senior manager, Corporate Messaging at Salesforce. “It was just so seamlessly well done.”
The versatility of Neuropulse’s cloud-based collaboration tools and compatibility with most wearable devices comes at a time when brands are searching for safe and effective ways to track the pulse of their consumers amid the COVID-19 pandemic.
“Neuropulse can be deployed 100 percent virtually with better accuracy and lower cost than traditional market research,” Crotty noted.
“At Immersion, we measure love and help our users create more of it,” said Scott Brown, CEO of Immersion. “We are very excited to expand our work with the Hyperquake team and support the Neuropulse solution. By combining Hyperquake’s brand, business & consumer insights with our distributed Neuroscience as a Service platform, the Neuropulse solution is a perfect fit for companies that want to understand and connect with their audience.”
Hyperquake is a Cincinnati-based strategic firm that grows businesses through stories and experiences for a mix of clients such as Allergan, Castellini Produce, Cincinnati Children’s Hospital, Honeywell, Mike Albert Leasing, Nike, Pure Romance, P&G, P&R Communications, and Verizon.
For images of The Neuropulse Program ™ in use, visit the press room.
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