FUJIFILM Releases GFX 100S Mirrorless Medium Format Camera and GF 80mm f/1.7; More Info at B&H

January 27, 2021 9:00 AM EST

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Photography News: FUJIFILM launches the impressively compact and high-resolution GFX 100S mirrorless medium format camera along with the decidedly fast GF 80mm f/1.7 R WR lens

NEW YORK--(BUSINESS WIRE)-- B&H is excited to announce the FUJIFILM GFX 100S mirrorless medium format camera and GF 80mm f/1.7 R WR lens. This camera is poised to shake up the medium format market by packing an ultra-high-resolution sensor into a notably compact body, while the lens sits atop the pack as the fastest autofocus-enabled lens for medium format cameras. Together, this pair represents a medium format that is highly approachable, versatile, and technologically up to date.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210127005566/en/

Fujifilm GFX 100S Mirrorless Medium Format Camera and GF 80mm f/1.7 Lens (Photo: Business Wire)

Fujifilm GFX 100S Mirrorless Medium Format Camera and GF 80mm f/1.7 Lens (Photo: Business Wire)

Fujifilm GFX 100S Mirrorless Medium Format Camera

https://www.bhphotovideo.com/c/product/1618876-REG/fujifilm_600022058_gfx_100s_medium_format.html

Key Features

  • 102MP 43.8 x 32.9mm BSI CMOS Sensor
  • X-Processor 4 Image Processor
  • 4K30 Video; F-Log Gamma, 12-Bit Raw Out
  • 3.69m-Dot OLED EVF
  • 3.2" 2.36m-Dot Tilting Touchscreen LCD
  • 5-Axis Sensor-Shift Image Stabilization
  • 425-Point Phase-Detection Autofocus
  • ISO 100-12800, Up to 5 fps Shooting
  • 400MP Pixel Shift Multi-Shot
  • 19 Film Simulation Modes

The Fuji GFX 100S revolves around the 102MP 44 x 33mm BSI CMOS sensor and X-Processor 4 image processor, which achieve truly impressive high-resolution results with fine clarity, color accuracy, and wide sensitivity to an expanded ISO102400. The processor also enables quick shooting speeds, up to 5 fps at 102MP, along with apt video recording capabilities. DCI and UHD 4K recording are supported up to 30p with 10-bit F-log or 12-bit ProRes RAW output available. Also making use of the immense resolution and an updated in-body image stabilization mechanism, a Pixel Shift Multi-Shot mode can make in-camera 400MP composited images. The IBIS system helps to minimize the appearance of camera shake for sharper results when shooting handheld. Additionally contributing to sharp imagery is the advanced hybrid AF system that employs phase-detection points across the entire frame for quick and accurate focusing performance down to -5.5 EV, as well as apt Face and Eye-Detection AF and intelligent subject tracking.

Converse to the high resolution of the sensor is the appreciably compact form factor of the body that, despite being highly portable, still touts a durable magnesium-alloy build that is weather sealed and freeze resistant. The body’s design incorporates a fixed 3.69m-dot OLED EVF and a three-way tilting 2.36m-dot touchscreen LCD. A smaller LCD is featured on the top plate, too, along with an intuitive mode dial and Bluetooth and Wi-Fi permit seamless wireless connectivity.

Announced alongside the GFX 100S is the equally remarkable GF 80mm f/1.7 R WR lens, which is the fastest AF lens for medium format systems currently available. A short portrait-length prime with a bright maximum aperture, this lens will excel in low-light conditions and will also offer great control over depth of field for isolating subjects using shallow depth of field. Optically, it features one aspherical element and a pair of low dispersion glass elements, which reduce color fringing and other aberrations for high clarity, sharpness, and accurate rendering. The lens is weather sealed, too, and manages to be relatively compact and lightweight—1.75 lb and 3.7 x 3.9"—for all-day shooting sessions either in the studio or on location.

Learn more about the Fujifilm GFX-100S Camera and GF 80mm F1.7 Lens

https://www.bhphotovideo.com/explora/videos/photography/fujifilm-gfx-100s-camera-gf-80mm-f17-the-latest-in-medium-format

Fujifilm GFX 100S Media Format mirroless Camera - First Look 
https://youtu.be/hR1N5fa7bDo

About B&H Photo Video

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 45 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

Henry Posner

B&H Photo Video
212-615-8820
https://www.bhphotovideo.com/

Source: B&H Photo Video



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