Canadian Beverage Purveyor Sansorium Premieres Curated Collection of No- and Low-Alcohol Lifestyle Drinks in Fast Growing Sector

September 28, 2021 9:30 AM EDT

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Launch of online marketplace brings selection of the world’s finest alcohol-free beverages to Canadians coast-to-coast

VANCOUVER, British Columbia--(BUSINESS WIRE)-- Inspired curator of delicious alcohol-free lifestyle beverages, Sansorium, is excited to announce the launch of its new Canada-wide online marketplace and delivery service, Canadian consumers coast-to-coast will be able to purchase from Sansorium’s carefully curated selection of wine, beer, spirits and ready-to-drink concoctions, created for those who seek to fully connect with themselves and the world around them.

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Your newly launched Canadian marketplace of no and low-alcohol wine, beer, spirits & more. Sansorium offers the best brands from around the world, offering flat-rates, Canada-wide delivery and an invitation for everyone; drinkers and non-drinkers alike. (Photo: Business Wire)

Your newly launched Canadian marketplace of no and low-alcohol wine, beer, spirits & more. Sansorium offers the best brands from around the world, offering flat-rates, Canada-wide delivery and an invitation for everyone; drinkers and non-drinkers alike. (Photo: Business Wire)

With Canadian consumers increasingly balancing healthy, energetic lifestyles with a desire to enjoy social occasions to the fullest, Sansorium founders Kathryn Hepher, Fiona Hepher and Sarah Hepher-Tejuco recognized the need for delicious and indulgent beverages that create and nurture the social connections we crave, while eliminating the side-effects of alcohol. The trio’s research showed that consumers are shifting their consumption patterns to include fewer alcoholic beverages in their social occasions and that the no- and low-alcohol beverage sector is growing at a rapid rate.

This moderation trend and change in consumer behaviour and attitudes is in line with the growth of the Canadian wellness market, valued at US$2.7 billion in 2019 and expected to grow six per cent annually through 2027. Since 2015, the worldwide non-alcoholic beverage sector has seen a tremendous 506 per cent increase in sales, even amidst the global pandemic (Forbes, 2021). According to the market research firm, IWSR, consumption of non-alcoholic products is forecasted to grow 31% by 2024 across ten markets: Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the UK and the U.S. (Forbes, 2021). In the non-alcoholic wine category alone, sector analysts forecast a CAGR of seven per cent growth by 2027, reaching a worth of over US$10billion (The Drinks Business, 2020).

In response to this global shift toward beverages that refresh and rejuvenate, rather than hinder wellness, Sansorium began curating a collection of the world’s finest no- and low-alcoholic wines, beers, spirits, and aperitifs, choosing exquisite, indulgent flavours that can be enjoyed freely, without numbing the senses or borrowing from tomorrow’s joy.

"We are an alcohol-free space that emphasizes a life lived more fully,” said Fiona Hepher, CEO and Creative Director of Sansorium. “We believe connecting over delicious beverages should be inclusive and open to all, however you prefer to imbibe. Our philosophy around sobriety and mindful drinking is supportive, not prescriptive; free of guilt or judgement, restriction or deprivation. Instead we seek out the things that make us feel good; invite them into our lives often and freely. We are all striving to become the most authentic, fulfilled, and connected versions of ourselves. At Sansorium, we believe the route to get there should be pleasurable, sensual, even indulgent, but doesn’t always require alcohol.”

Canadian consumers can purchase from the carefully selected collection of wines, spirits, beers and concoctions at and arrange delivery in every province.

Sansorium’s sister company, Sobrette, is responsible for the Canadian debut of Wilfred’s, Proteau, Wood Stove, Nirvana Brewery, Celtic Marches, and Edenvale Wines, which are arriving from the UK, US, Spain and Australia this fall. They are also proud to support the expansion of Domaines Pierre Chavin, a favourite dealcoholized wine producer from the south of France.

Sansorium is also excited to announce a partnership with The Free Spirits Company, a California-based crafter of delicious alcohol-free tequila, bourbon and gin that sees huge potential in the Canadian market.

"We're thrilled to partner with Sansorium to make Free Spirits available to all the Canadians who appreciate a fine cocktail as much as we do," said Milan Martin, Founder of The Free Spirits Company. "With Sansorium, we've found like-minded partners who also believe that alcohol does not have to be the focus of a great drink or a good time."

Sansorium is also the first and only online marketplace dedicated to alcohol-free beverages to host Opus, the ready-to-drink cocktail line hailing from Vancouver, B.C.

About Sansorium

Sansorium understands the alchemy of living your life to the fullest, of savouring every moment, of tasting every drop. That's why we curate no- and low-alcohol wine, beer, spirits and more, for those who wish to honour their mental, physical and emotional selves while embracing indulgence.

Our approach to celebration is without restriction; we choose exquisite, indulgent flavours that you can enjoy freely, without numbing your senses or borrowing from tomorrow’s joy. We offer these beverages all in one place, with a convenient online shop and Canada-wide, flat-rate, delivery.

For media enquiries or interviews, please contact:
Wynn Theriault, Thirty Dash Communications Inc.
[email protected]

Source: Sansorium

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