Ampla Secures $250 Million Commitment to Accelerate Growth of Tech-Enabled Lending Platform

October 12, 2021 9:00 AM EDT

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NEW YORK--(BUSINESS WIRE)-- Ampla Technologies (together with its affiliates, “Ampla” or the “Company”), a leading provider of tech-enabled financing solutions for emerging consumer brands, today announced it has raised $250 million through its entry into a credit facility agreement with Atalaya Capital Management LP (“Atalaya”), a New York-based alternative asset management firm. The additional capital positions Ampla to accelerate the growth of its all-in-one financing platform, which is a digital solution that provides access to capital and related resources to consumer brands and small-to-medium businesses (“SMBs”).

Anthony Santomo, Ampla’s Chief Executive Officer, commented: "Atalaya, which possesses deep experience and specialization in the private credit markets, is an ideal partner for helping us expand and evolve our platform. This relationship provides us with the capital and structural advantages we need to provide access to affordable, modern financing solutions for emerging brands and businesses entering important phases of their life cycles. We are now extremely well-positioned to continue investing in our people, processes, and technology in the months and years to come. Our organization is incredibly excited about Ampla’s next stage of growth."

Founded in 2019, Ampla is a proven strategic partner to many emerging consumer brands and SMBs, empowering them to grow their businesses with access to non-dilutive growth capital. Nearly 30% of Ampla’s customer base is made up of companies founded by people of color, including notable brand Partake. Ampla also frequently partners with female-founded companies, like Bev, which accounts for over 40% of its customer base.

"We are impressed with Anthony and his team at Ampla and are excited to support Ampla’s continued growth and SMB customers with this credit facility,” said Brian Moore, a Principal at Atalaya. “The team has a keen understanding of the current realities of entrepreneurs and small businesses that are underserviced by traditional financial institutions. By offering smaller borrowers access to scalable amounts of capital and an array of financing resources, Ampla can propel a whole new generation of consumer brands and SMBs.”

About Ampla Technologies

Ampla Technologies is a New York-based financial technology company with an overarching mission to provide tech-enabled financial solutions to help consumer brands grow and scale. We provide borrowers an all-in-one financing platform that includes tech-enabled lines of credit, modern banking services, and data analytics. We leverage innovative technology, proprietary data and machine learning to support our analysis, due diligence and lending. Learn more at

About Atalaya Capital Management

Atalaya Capital Management LP is a privately held, SEC-registered, alternative investment advisory firm. Atalaya primarily focuses on making private credit and special opportunities investments in three principal asset classes – specialty finance, real estate, and corporate. Founded in 2006, Atalaya is headquartered in New York City and has approximately $6 billion in assets under management. For more information, visit

MKA For Ampla
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Source: Ampla Technologies

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