The Trade Desk (TTD) Gains After Winning World's Largest Advertiser, P&G

May 4, 2017 3:05 PM EDT
Get Alerts TTD Hot Sheet
Price: $44.72 +4.53%

Rating Summary:
    21 Buy, 6 Hold, 0 Sell

Rating Trend: Down Down

Today's Overall Ratings:
    Up: 10 | Down: 11 | New: 20
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Susquehanna analyst Shyam Patil reiterated a Positive rating and $41 price target on The Trade Desk (NASDAQ: TTD) after the company won P&G (NYSE: PG), the world's biggest advertiser.

Patil noted AdvertisingAge reported this morning that Procter & Gamble is moving its DSP business to TTD. P&G currently uses AudienceScience as its DSP and DMP.

TTD already works with Unilever, the #2 advertiser in the world, Patil notes.

The deal "highlighting market leadership and its ability to rapidly gain share in programmatic," he said.

For an analyst ratings summary and ratings history on The Trade Desk click here. For more ratings news on The Trade Desk click here.

Shares of The Trade Desk closed at $38.06 yesterday.



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