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Google (GOOG) Could Sell 2M+ Google Glass Units Next Year, Piper's Munster Thinks

July 9, 2013 12:23 PM EDT
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Google (Nasdaq: GOOG) Glass might not be a hit with regulators and consumers yet, but one analyst sees strong potential for the mobile computing device.

Piper Jaffray's Gene Munster thinks Google might be able to sell 2 million units of Google Glass in 2014, which would be the first year of availability. He sees an average selling price (ASP) of $500 to $700 per unit.

At the midpoint of the expected price range, Google Glass could boost sales by 1 percent to 2 percent next year, Munster notes.

Though the transition might be 3 to 5 years off, Munster thinks a product like Google Glass might be able to completely replace smartphones.

Piper Jaffray has Google at Overweight with a price target of $935.

One of the big issues with Google Glass by federal regulators has been the privacy issue. Some question how a users data will be protected and, given recent advances in technology, how someone caught on the devices embedded camera won't be subject to facial recognition.

For an analyst ratings summary and ratings history on Google click here. For more ratings news on Google click here.

Shares of Google closed at $905.09 yesterday.


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