Fisker (FSR) Announces Details on Global Brand Experience Centers Roll Out, Provides Ocean Reservation Update

July 21, 2021 6:09 PM EDT
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Fisker Inc. (NYSE: FSR) today announced details surrounding the first wave of its “global brand experience centers”. The sustainable electric vehicle creator will open its inaugural center in Los Angeles starting in 2022, with plans to open a European center in Munich. The centers will offer the opportunity to see and experience the company's vehicles, as well as speak with product experts.

The company also provided an updated on pre-sales of its Ocean EV. Fisker said, including fleet orders from companies such as Credit Agricole Consumer Finance, Onto and Viggo, it has more than 62,000 hand-raisers and 17,300 paid reservations for the Ocean.

"With less than 500 days to run before we start on-time production of the Fisker Ocean, we are simultaneously focused on crafting our customer journey," said Fisker Chairman and CEO, Henrik Fisker. "Our brand experience centers will be the primary physical touchpoint for the majority of our prospective customers. Our global rollout plans are focused on the largest metropolitan areas for electric vehicle adoption – and where we can meet the greatest number of our reservation holders."

In their release, Fisker also announced that they will open 4 additional experience centers in London, New York, Miami and Copenhagen through the second half of 2022.

The Fisker Ocean will make its global debut at the upcoming 2021 LA Auto Show in November, with production starting Nov. 17, 2022. The Ocean will enter the U.S. market at a starting MSRP of $37,499 (excluding EV-related subsidies) and below €32,000 in Germany (including taxes and EV-related subsidies).

By Michael Elkins | Michael.Elkins@streetinsider.com



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