Apple's (AAPL) Tablet Share Falls 46% in Q2

August 5, 2013 9:24 AM EDT
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Tablet sales fell 9.7% in the second quarter versus the first quarter, but at 45.1 million units they were still up 59.6% from last year, according to the latest data from IDC.

Apple's (NASDAQ: AAPL) iPad shipments totaled 14.6 million units for the second quarter, down from 19.5 million in first quarter and down from 17 million in last year's second quarter. Apple's Q2 market share was 32.4%, down from 60.3% last year. Meanwhile, Samsung's sold 8.1 million units, for a 18% share. Samsung share is up from 7.6% last year with unit growth of 277%.

Apple is expected to release a new iPad this fall, which should help cure the downside momentum it has seen.

"A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors," said Tom Mainelli, Research Director, Tablets at IDC. "With no new iPads, the market slowed for many vendors, and that's likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market."

Elsewhere in the tablet space, Lenovo and Acer both re-entered the top five this quarter. Lenovo shipments total 1.5 million devices for a 3.3% share. Acer had a 3.1% share with 1.4 million units.


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