Apple (AAPL) Seen Launch Multiple Colors for iPhone 8S - Rosenblatt

May 14, 2018 8:10 AM EDT
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Rosenblatt analyst Jun Zhang said Apple (NASDAQ: AAPL), in an attempt to target the younger consumer market, could launch multiple colors for the iPhone 8S (LCD model), including blue, yellow, and pink, during the second half of this year.

Zhang notes Apple did this before with the iPhone 5C model, which released various colors. Apple did not have many color offerings for the last several models, he added.

"Since Apple start to launch three new models every year, we believe the company needs to differentiate the designs of the LCD model from the two high end OLED models," he comments. "One reasonable choice would be to add different colors."

Further, Zhang said based on recent research they believe Apple may shift to a three rear camera approach for the 2019 major iPhone release. They believe Apple might try to integrate a ToF 3D sensing solution into its three rear cameras.

The firm maintained a Buy rating and price target of $180 on AAPL.

For an analyst ratings summary and ratings history on Apple click here. For more ratings news on Apple click here.

Shares of Apple closed at $188.59 yesterday.

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