Arena Pharma (ARNA) Reports Launch of National Belviq Ad Campaign
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Eisai Launches BELVIQ Marketing Campaign (ARNA)
April 14, 2014 7:57 AM EDTEisai Inc. announced the launch of a new national television advertising campaign for Arena Pharma's (Nasdaq: ARNA) BELVIQ (lorcaserin HCl) CIV, an FDA-approved prescription therapy for chronic weight management. The advertisement will air on numerous channels including Lifetime, Oxygen and AMC.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7161051-eisai-launches-national-television-campaign-belviq-lorcaserin-hcl-civ
The spot illustrates the struggles many people face... More
Arena Pharma (ARNA) Belviq Numbers Lowered at Needham & Company
April 11, 2014 6:35 AM EDTNeedham & Company analyst Alan Carr reiterated Hold rating and lowered estimates on Arena Pharma (NASDAQ: ARNA) ahead of Q1 earnings and spring review.
Carr comments, "Initiation of a direct to consumer (DTC) print campaign and expansion of the Eisai sales force... More