Adobe Systems (ADBE) to Acquire TubeMogul (TUBE) in ~$540M Deal
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Adobe to Acquire TubeMogul
November 10, 2016 8:05 AM ESTTubeMogul Acquisition Brings Leading Video Advertising Platform to Adobe Marketing Cloud
SAN JOSE, Calif.--(BUSINESS WIRE)-- Adobe (Nasdaq: ADBE) today announced it has entered into a definitive agreement to acquire TubeMogul (Nasdaq: TUBE) for approximately $540 million net of debt and cash. Under the terms of the agreement, Adobe will commence a cash tender offer to acquire all of the outstanding common stock of TubeMogul for $14 per share. TubeMogul is a leader in video advertising, with a single platform that enables brands and agencies to plan and... More
