Criteo (CRTO) Enters Agreement to Acquire HookLogic
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Criteo to Acquire HookLogic - Strengthening its Performance Marketing Platform
October 4, 2016 7:00 AM EDTNEW YORK, Oct. 4, 2016 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced it has signed a definitive agreement to acquire HookLogic. The acquisition of HookLogic and its leading advertising exchange for brands will strengthen Criteo's performance marketing platform.
"With HookLogic's acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing on delivering more value to brand manufacturers and retailers alike," said Eric Eichmann, CEO Criteo. "We are excited to help develop the HookLogic platform with... More
