General Mills to Sponsor Yahoo Esports Live
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General Mills Teams Up with Yahoo Esports as First Sponsor of New Live Shows
September 12, 2016 7:00 AM EDTCampaign for Reeses Puffs Cereal Engages Millennials During Weekly Live Show and Major Tournament Events with Yahoo
SUNNYVALE, Calif.--(BUSINESS WIRE)-- Yahoo! Inc. (NASDAQ: YHOO) announced today that General Mills is the first presenting sponsor of Yahoo Esports Live, a new hour-long weekly live show. With custom branded segments and video advertising during this live programming, the new campaign for Reeses Puffs Cereal will connect with fans of Yahoo Esports around recent news and analysis in the Esports industry. As part of this... More
