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Fitbit (FIT): Product Launches Should Translate Into A Strong Year End - Wedbush

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Mizuho Securities Reiterates Buy on Fitbit (FIT) Following Product Launch

September 1, 2016 3:45 PM EDT

Mizuho Securities reiterated a Buy rating and $20.00 price target on Fitbit (NYSE: FIT) following the company's announced product launch. Both products are currently available for pre-order and will be shipping globally in the Fall. Mizuho is maintaining its 3Q EPS estimate of $0.18, in-line with guidance for $0.17-0.19.

Analyst Betty Chen commented,... More

Fitbit's (FIT) New Products will Drive Strength in Q4, Says Morgan Stanley

August 30, 2016 9:22 AM EDT

Morgan Stanley maintained an Overweight rating on Fitbit (NYSE: FIT) with a price target of $31. Comments follow yesterday's launch of the Flex 2 and Charge 2. Analyst Jerry Liu thinks these updates will increase adoption and engagement. He also thinks fitness trackers will be very popular this holiday season, and he sees Fitbit as the main beneficiary.

"Fitbit made significant improvements in its design and software this year, which are reflected in the Flex 2 and Charge 2," said Liu. "The new trackers... More