Fitbit (FIT) Unveils Fitbit Charge 2 and Fitbit Flex 2
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Fitbit's (FIT) New Products will Drive Strength in Q4, Says Morgan Stanley
August 30, 2016 9:22 AM EDTMorgan Stanley maintained an Overweight rating on Fitbit (NYSE: FIT) with a price target of $31. Comments follow yesterday's launch of the Flex 2 and Charge 2. Analyst Jerry Liu thinks these updates will increase adoption and engagement. He also thinks fitness trackers will be very popular this holiday season, and he sees Fitbit as the main beneficiary.
"Fitbit made significant improvements in its design and software this year, which are reflected in the Flex 2 and Charge 2," said Liu. "The new trackers... More
Oppenheimer Remains Bullish on Fitbit (FIT) Following New Product Launch
August 30, 2016 9:04 AM EDTOppenheimer reiterated an Outperform rating and $25.00 price target on Fitbit (NYSE: FIT) as the company announces the Flex 2 and the Charge 2. Management has noted an increasing focus on accessories, driving shelf space expansion and even adding in the 2Q call that Alta+Blaze accessories added... More
