Retailers Cut Price of Google (GOOG) Chromecast in U.K.

Has Google (Nasdaq: GOOG) hit a Chromecast saturation point in the U.K.?

According to TheNextWeb, the answer might very well be "yes."

Multiple e-commerce website have Google Chromecast selling for £18 to £20, down from a launch price of £30. Notably, Chromecast has only been available in the U.K. since March 2014, despite being available in the U.S. for over a year.

It wasn't made clear why the retailers were cutting prices.

Retailers selling the device on the cheap include Amazon (Nasdaq: AMZN), Currys, and Tesco.

Shares of Google are about flat Friday.

You May Also Be Interested In

• Tuta Mail Files Google Complaint Under EU Tech Rules - Reuters
• Microsoft earnings: Will AI help Azure cloud revenue soar?
• Google invests $640 million in new data centre in Netherlands