Target (TGT) Hopes to Reverse 'Showrooming' by Looking More Like Apple (AAPL)
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With Apple (Nasdaq: AAPL) retail locations being largely successful (backed by great products, of course), why wouldn't other retailers try a mimic the layout?
That's what Target (NYSE: TGT) is revamping several departments in its stores with waist-high tables and simple displays to get customers more interactive with devices, eventually leading to a purchase and, more importantly, improved customer retention.
The Star Tribune today said that the new format is being tested in locations like Brooklyn Park, Mankato, Ridgedale and the Quarry location in Minneapolis. There was no speculation on how long testing would go on or when executives would broaden the initiative to Target's 1,800 U.S. locations.
Target, like peers Best Buy (NYSE: BBY) and Wal-mart (NYSE: WMT), has been looking to reduce the
Target is modestly higher in early trading.
Below is an image of a new Target department:
That's what Target (NYSE: TGT) is revamping several departments in its stores with waist-high tables and simple displays to get customers more interactive with devices, eventually leading to a purchase and, more importantly, improved customer retention.
The Star Tribune today said that the new format is being tested in locations like Brooklyn Park, Mankato, Ridgedale and the Quarry location in Minneapolis. There was no speculation on how long testing would go on or when executives would broaden the initiative to Target's 1,800 U.S. locations.
Target, like peers Best Buy (NYSE: BBY) and Wal-mart (NYSE: WMT), has been looking to reduce the
showroomingeffect in recent years, which is when customers come to a store, check out a selection of products, and go buy the from online retailers like Amazon (Nasdaq: AMZN) and eBay (Nasdaq: EBAY). Most retailers hope the interactivity and service will stem or even reverse the
showroomingeffect.
Target is modestly higher in early trading.
Below is an image of a new Target department:
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