HARMAN (HAR) Puts Apple's (AAPL) Siri Into Latest Ferrari FF Model
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HARMAN (NYSE: HAR) is providing Ferrari in-car speech control. At the Geneva Motor Show, Ferrari showcased the integration of Apple’s (Nasdaq: AAPL) Siri in the latest Ferrari FF model. This marks the first such system integration by HARMAN.
Due to the seamless combination of Apple’s technology with the existing head unit, operation is just as simple as it is with any Siri enabled iPhone. A long press of the infotainment system’s menu button on the steering wheel activates Siri, while commands and audio feedback are picked up clearly and played through built-in microphones and the car’s audio system. Additionally, the volume is adjusted for better comprehensibility just like the mobile phone, where Siri stops any music being played once it is activated.
Michael Mauser, HARMAN’s Executive Vice President and Co-President of Infotainment & Lifestyle Divisions, commented: “This Siri integration is an important milestone in the cooperation between HARMAN and Ferrari. By transferring the known modus operandi to the car, Ferrari offers its customers the ease of use of their mobile devices with an embedded premium HARMAN infotainment system.”
Due to the seamless combination of Apple’s technology with the existing head unit, operation is just as simple as it is with any Siri enabled iPhone. A long press of the infotainment system’s menu button on the steering wheel activates Siri, while commands and audio feedback are picked up clearly and played through built-in microphones and the car’s audio system. Additionally, the volume is adjusted for better comprehensibility just like the mobile phone, where Siri stops any music being played once it is activated.
Michael Mauser, HARMAN’s Executive Vice President and Co-President of Infotainment & Lifestyle Divisions, commented: “This Siri integration is an important milestone in the cooperation between HARMAN and Ferrari. By transferring the known modus operandi to the car, Ferrari offers its customers the ease of use of their mobile devices with an embedded premium HARMAN infotainment system.”
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