Facebook (FB) Mobile Effort Taking Hold as Results, CPC Improve
Tweet
Share
E-mailGet Alerts FB Hot Sheet
Join SI Premium – FREE
Facebook (Nasdaq: FB) investors have been primarily concerned with one thing of late: mobile.
Rather, how to monetize mobile. Quickly.
Fear not, intrepid investors, for Facebook's strategy might be panning out well after all. According to new data from AdParlor (H/T to TechCrunch), which ran a four-week study with a large global gaming company over ads placed in mobile News Feed streams.
AdParlor said the News Feed placement was one of the most effective ad placements, with a click-through rate of 0.5 percent. The ad studied was for a role-playing game (RPG), driving 10 million mobile impressions and thousands of installs on Apple (Nasdaq: AAPL) iOS (the main objective).
The average cost-per-install was under $3.
AdParlor also alluded to one app developer whom purchased ad space on Facebook mobile as well as through two other mobile ad networks. By far, Facebook had the best results with a 45 cent average cost-per-click, six percent conversion rate, and $1.73 cost-per-user average.
So, it appears that the costs and results are coming in-line for Facebook. Investors will get a better idea of the progress when Facebook reports quarterly results on January 30th. Shares are up 0.7 percent Friday morning.
Rather, how to monetize mobile. Quickly.
Fear not, intrepid investors, for Facebook's strategy might be panning out well after all. According to new data from AdParlor (H/T to TechCrunch), which ran a four-week study with a large global gaming company over ads placed in mobile News Feed streams.
AdParlor said the News Feed placement was one of the most effective ad placements, with a click-through rate of 0.5 percent. The ad studied was for a role-playing game (RPG), driving 10 million mobile impressions and thousands of installs on Apple (Nasdaq: AAPL) iOS (the main objective).
The average cost-per-install was under $3.
AdParlor also alluded to one app developer whom purchased ad space on Facebook mobile as well as through two other mobile ad networks. By far, Facebook had the best results with a 45 cent average cost-per-click, six percent conversion rate, and $1.73 cost-per-user average.
So, it appears that the costs and results are coming in-line for Facebook. Investors will get a better idea of the progress when Facebook reports quarterly results on January 30th. Shares are up 0.7 percent Friday morning.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- After-hours movers: Meta, Ford, IBM, ServiceNow and more
- Mizuho: Top Pick Meta Platforms (META) ad-tracking solid with conservative expectations
- Humana (HUM) surges on Q1 beat, reiterated adjusted earnings outlook
Create E-mail Alert Related Categories
Insiders' BlogSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
