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Retailers on Watch as e-Commerce Sales Lag Initial Expectations for Holiday 2012 (AMZN) (OSTK)

January 4, 2013 7:44 AM EST
Retailers might see a little extra pressure today as new data for 2012's holiday sales season rolls in.

According to comScore (Nasdaq: SCOR), e-commerce holiday spending for the two-months ended in December rose 14 percent in 2012. The number was about three points below the firm's initial estimate of a 17 percent increase issued in November.

comScore noted that the latter part of December saw strong growth, but wasn't enough to offset lagging sales earlier in the month. Free Shipping Day (December 17th) saw a 76 percent increase in sales while Christmas Day sales rose 36 percent.

Black Friday sales saw a 28 percent improvement, though Thanksgiving Weekend sales rose just 15 percent.

Shares to keep on watch include Amazon.com (Nasdaq: AMZN), Wal-mart (NYSE: WMT), Best Buy (NYSE: BBY), eBay (Nasdaq: EBAY), Overstock (Nasdaq: OSTK), and just about any other retailer that has Internet sales.


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Corporate News, Retail Sales