Apple (AAPL) Shifts Supply Ratio to iPhone 6 Plus as Demand Exceeds Expectations

Apple (Nasdaq: AAPL) is adjusting the supply ratio for its iPhone 6 and larger iPhone 6 Plus handsets.

Digitimes, citing upstream supply sources, said demand for Apple's iPhone 6 Plus is larger than previously expected. Retail channels are unlikely to feel an immediate impact from the adjustments, which have largely been made.

Sources see iPhone 6 shipments in H214 to be about 3 to 4 million units lower than earlier projections.

Both component suppliers and device makers weren't initially prepared for the stronger demand for the iPhone 6 Plug.

News comes as both models are expected to begin selling in China on October 17th.

Shares of Apple are lower in early trading.

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