BlackBerry (BBRY) Turnaround Taking Hold Amid Shift from Consumer to Enterprise
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BlackBerry (Nasdaq: BBRY) shares are positive Monday following a leaked internal memo from CEO John Chen issued last month.
The WSJ noted that Chen said layoffs and workforce reductions had come to an end. Chen also said BlackBerry was looking to conduct more acquisitions.
BlackBerry is aiming to stem its presence in the consumer market and focus more on providing secure smartphone technology for the enterprise market. Amid the plan, BlackBerry will still release its upcoming Passport smartphone to consumers on September 24th.
BlackBerry has made two small acquisitions over the last few months; one acquisition offers a product that guards against eavesdropping on mobile devices, while the other assists companies in controlling employee device costs.
While BlackBerry is planning to launch a new mobile-device software platform later this year, it wasn't made clear of initial demand for the product and whether corporations are willing to stick with BlackBerry when Apple (Nasdaq: AAPL) and Google (Nasdaq: GOOG) have been making big advances in security with iOS and Android, respectively.
Shares of BlackBerry are up 0.6 percent at the start.
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