Netflix (NFLX) Rolls Out New Instant Search Tool

Netflix (Nasdaq: NFLX) director of product innovation for search and personalization algorithms, Roelof van Zwol, posted the following to the company's official blog on Thursday:

At Netflix we’re always thinking about ways to improve the user experience. Starting today, we are rolling out a new search experience on the website. With the new instant search tool, you’ll get faster and easier access to your favorite movies, TV shows and actors.

For the new search experience, we use lush cover art that delivers a more visual presentation across the page. As you start typing your query, potential matches of TV shows and movies appear in the grid of cover art. The new style makes it easier for the user to scan the results and, combined with the infinite scroll functionality, gives the user an intuitive way to explore the Netflix catalog.

A list of actors, directors and creators matching the query is shown on the left hand side. When clicking on any of those results, a new gallery will open with all the titles related to that person. The left rail is also used for suggestions related to genres, topical searches and searches for titles that are unavailable to stream. In each case, users see recommendations based on that suggestion, as shown in the screenshot below.

One last feature supports our growing list of Netflix Originals. Simply type in “netflix” and the page displays all the shows and movies under the Netflix banner.

We’ll continue to work on improving the search experience across all devices that our members use to watch content on Netflix. For now, we hope you’ll enjoy the new search experience on the website,

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