Facebook (FB) 'Buy-Button' Another Step Toward Massive Payments Opportunity - Janney

Janney Capital analyst Tony Wible reiterated a Buy rating and $71 price target on Facebook (NASDAQ: FB) saying the Buy-Button helps deliver On payments promise.

Wible comments, "FB's test of a "Buy-button" is another step towards leveraging its user base for what we see as a massive opportunity in Payments, an important part of our original investment thesis. The test will place a Buy button with promoted items from select small and medium businesses, allowing users to buy the items without leaving FB. This has positive implications for advertising and ecommerce on FB, but we believe the bigger opportunity will be in Payments, as linking FB user payment information is a key step to help drive a payments solution off the FB platform (either online or offline). We note that this is a test and the timing and final form of a FB service is yet to be determined."

For an analyst ratings summary and ratings history on Facebook click here. For more ratings news on Facebook click here.

Shares of Facebook closed at $68.42 yesterday.

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