Google (GOOG), Facebook (FB), Twitter (TWTR) on Watch as Opera Acquires AdColony

Shares of Google (Nasdaq: GOOG), Facebook (Nasdaq: FB) and Twitter (NYSE: TWTR), and others are on watch today.

Earlier, Opera announced that it has acquired AdColony, a leading mobile video advertising platform, to deliver best-in-class mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers.

Opera touted the following benefits:

• For advertisers, the addition of AdColony will make Opera Mediaworks the most comprehensive suite of brand and performance-based mobile ad solutions, delivering creative, targeting, analytics, measurement, programmatic buying, and video and rich-media offerings.

• For publishers, the combination will offer the world's largest mobile-focused ad server along with a larger scope of managed, self-service and programmatic tools creating powerful ways to monetize their inventory effectively.

The acquisition is notable as the aforementioned social media/Internet giants are looking for further video monetization. With the press release, Opera noted, Mobile video advertising is the fastest-growing advertising segment in all of digital advertising. Mobile advertising spend is expected to grow to $41.9 billion by 2017, with mobile video advertising showing the highest growth rate, according to Gartner.

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