Krispy Kreme Doughnuts, Inc. (KKD) Revises Comps Methodology

Beginning in fiscal 2015 (ending February 1, 2015), Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is revising its methodology for computing its same store sales metric to more accurately reflect overall comparable stores sales performance. Under the revised methodology, shops will be included in the same store sales computation after 18 months of operation, compared to 13 months under the former methodology. Because Krispy Kreme shops typically open with an extended honeymoon period of elevated sales levels, under the former methodology most shops reported negative comparisons as they entered the same store sales metric at week 57. Deferring stores’ entry into the same store sales metric until week 79 is expected to result in a more meaningful measurement of comparable sales because, in most cases, substantially all of the honeymoon sales period will no longer be reflected in the metric.

The Company has provided quarterly tables showing the change in same store sales for Company, domestic franchise and international franchise shops for fiscal 2012 through fiscal 2014 calculated using the revised computational methodology and the former methodology. Such information is attached hereto as Exhibit 99.1 and incorporated herein by reference. The information in this report shall not be treated as filed for purposes of the Securities Exchange Act of 1934, as amended.

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