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Apple (AAPL) Acquires...iFixit.com?

April 1, 2014 9:23 AM EDT
Apple (Nasdaq: AAPL) has made a minor acquisition.

Or, has it?

The following was posted to ifixit.com earlier today. (We note that today is April 1st.):

We’re pleased to announce that iFixit has been acquired by Apple!

iFixit is the industry leader in the global repair movement. With more than 10,000 repair guides and millions of community members worldwide, iFixit has become the most trusted source for “before-you-buy” reviews of consumer electronics and “after-it-breaks” repair documentation.

Apple buys smaller technology companies from time to time, and generally does not discuss their purpose or plans. And financial details have not yet been disclosed. But, we at iFixit feel we ought to explain ourselves to our loyal community.

“Everyone has a number”, admitted Kyle Wiens, iFixit’s CEO. “I didn’t think there was a reasonable number that would make me say, ‘You know I was going to change the world with repair documentation but here’s a number.’” In the end, Apple gave us a number that we couldn’t refuse.

But it isn’t just a number for iFixit. As part of the deal, Apple made a commitment to produce the most replaceable electronic devices and personal computers on the market. This is a clear win for the whole iFixit community.

Apple is working hard to make devices last long enough to be upgraded or irrelevant, making repairability an antiquated notion. iFixit will become a key player in the future of Apple device development, starting with the new Smartphone Replaceability Index.

It has been an exciting adventure for all of us at iFixit, and we can’t thank our dedicated community enough.

Let’s start our next chapter together!


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