Twitter (TWTR) Draws Young Crowd Early, But Does it Have Staying Power?
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Price: $53.70 --0%
Rating Summary:
10 Buy, 47 Hold, 5 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 17 | Down: 14 | New: 17
Rating Summary:
10 Buy, 47 Hold, 5 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 17 | Down: 14 | New: 17
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The recent IPO of Twitter (NYSE: TWTR) has some questioning the staying power of a site dedicated to text-message length posts and short videos. According to one JPMorgan analyst, those worries can be put to the wayside.
Starting Twitter at Neutral today, analyst Doug Anmuth commented that Twitter is hitting the sweet spot. Research shows that the social media site's key age range is 13 to about 44 years of age. That compares with 18 to 54 for Facebook (Nasdaq: FB) and 25 to over 65 for LinkedIn (NYSE: LNKD).
Twitter also has a strong youth plus web audience, with about 25 percent of its users with that combo in the 18 to 24-year-old range. Facebook's is 25 to 34 and LinkedIn is at 35 to 44 years of age.
Being big with the younger population is tough to do and something Twitter has seemingly pulled off. That's good news for longer-term investors. But, while Anmuth is largely positive on the stock, his Neutral rating and $40 price target mean some of the near-term upside might already be priced in.
Shares of Twitter are down 1.2 percent Monday.
Starting Twitter at Neutral today, analyst Doug Anmuth commented that Twitter is hitting the sweet spot. Research shows that the social media site's key age range is 13 to about 44 years of age. That compares with 18 to 54 for Facebook (Nasdaq: FB) and 25 to over 65 for LinkedIn (NYSE: LNKD).
Twitter also has a strong youth plus web audience, with about 25 percent of its users with that combo in the 18 to 24-year-old range. Facebook's is 25 to 34 and LinkedIn is at 35 to 44 years of age.
Being big with the younger population is tough to do and something Twitter has seemingly pulled off. That's good news for longer-term investors. But, while Anmuth is largely positive on the stock, his Neutral rating and $40 price target mean some of the near-term upside might already be priced in.
Shares of Twitter are down 1.2 percent Monday.
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