Sony (SNE) Sees Run-Up Into Friday's PS4 Launch

Sony Corp. (NYSE: SNE) shares are riding higher Thursday, one day ahead of the highly-anticipated launch of the PS4. Adding to today's enthusiasm on Wall Street is an upgrade from Equalweight to Overweight at Morgan Stanley ahead of the event.

The device starts at $399, or $100 less than Microsoft's XBox One. Features of the PS4 inlcude:

A supercharged PC architecture with 8GB of memory and and ultra-fast customized processors.

DUALSHOCK 4 wireless controller

Built-in entertainigment like: Amazon Instant Video, Hulu Plus and Netflix

PlayStation®App lets you control your PS4 remotely

New games like Killzone™ Shadow Fall, Assassin’s Creed®IV Black Flag, Battlefield 4, among others.

Shares of Sony are up 4.4% today and 12% on the week.

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