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Apple (AAPL) Cedes Tablet Market Share Ahead of iPad Refresh

October 30, 2013 9:53 AM EDT
As Apple (Nasdaq: AAPL) preps to ship out its new iPad lineup, its global tablet market share is slipping.

Research firm IHS, Inc. (NYSE: IHS) reported today that Apple held 29.7 percent of the global tablet market in Q3, down from 33.5 percent in the prior quarter.

Samsung saw a 2.3 point sequential improvement to 22.2 percent.

ASUStek's share improved from 4.3 percent in Q2 up to 7.2 percent last quarter.

Finally, Lenovo saw its market share nearly double from 2.7 percent to 4.8 percent in Q3.

Shares of Apple are up 1.2 percent on Wednesday.


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