Samsung Looks to Create Business-Focused App Ecosystem; Targets BlackBerry (BBRY)

BlackBerry's (Nasdaq: BBRY) grip on the business segment is about to get a little bit looser.

CNET today noted that South Korean handset giant Samsung is taking aim at BlackBerry's key market with the introduction of its Samsung Solutions Exchange app store, which is focused primarily on business programs. Instead of simply adding apps that Samsung thinks businesses will need, it has been talking directly with potential customers and taking that data to developers to create a more robust ecosystem of offerings.

Samsung released over 1,000 APIs and its software development kit to partners in order to facilite building the Samsung Solution Exchange. Those partners include the likes of Citrix (Nasdaq: CTXS) and Xora, as well as SAP (NYSE: SAP), Microsoft (Nasdaq: MSFT), and salesforce.com (NYSE: CRM).

Samsung Mobile VP and General Manager Tom Wagner told CNET, Historically, app providers gave a fully functioning app for desktop and a limited [version] on mobile...Now companies want full functionality on mobile devices, and they want it on mobile first.

BlackBerry is down over 2 percent early Wednesday.

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