Close

Facebook (FB) Looks to Make 3-D Gaming More Immersive for Users (ZNGA)

August 28, 2013 3:41 PM EDT
Facebook (Nasdaq: FB) is taking another step forward in keeping its games not only fresh, but connected.

At Unity's Unite developers conference today, Facebook launched a new, cross-platform SDK. The new SDK will allow unity developers to easily integrate games with Facebook, whether developers are using Apple (Nasdaq: AAPL) iOS, Google (Nasdaq: GOOG) Android, the web, or a combination of the three. Facebook noted that developers will continue to be able to write in C#.

Facebook noted that about 260 million users are playing games on the social networking site each month and the number of active users with Unity installed is over 90 million through the first-half of 2013.

Facebook also said, As more graphics-rich web games come to Facebook.com, players want to stay immersed in the game experience while connecting with friends, and the SDK helps you do that. We've built native Unity dialogs for inviting friends, requests, and sharing, so people can stay in full-screen mode when they interact with social features, creating a richer, smoother web game experience for players...We're also helping more people find and play Unity games on Facebook by driving discovery of the Unity player with a custom install flow for the Unity plug-in.

As the new SDK is utilized by developers, investors will be keeping an eye on Zynga (Nasdaq: ZNGA) which is also looking to further its social experience while distancing itself from Facebook.

Shares of Facebook are up 2.6 percent Wednesday.


Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In





Related Categories

Corporate News, Insiders' Blog