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India Becomes Top Herbalife (HLF) Market on Shift to More Health-Conscious Thinking

July 15, 2013 11:23 AM EDT
Herbalife (NYSE: HLF) is moving higher following positive commentary issued late last week by D.A. Davidson, which said the company could see significant upside should it reach an agreement with the U.S. FTC.

Outside the U.S., however, Herbalife is seeing some notable growth. Herbalife India head Ajay Khanna told FNB News over the weekend that the company has made some headway in cities like Guntur, Vijayawada, Lucknow, Ludhiana, Indore, Coimbatore, Raipur, Surat, and Ahmedabad. He attributes the gains to brand and health awareness, as well as the business opportunity that Herbalife presents.

The products of Herbalife are products are all excellent sources of good nutrition, commented Khanna. These are classified under the categories of inner nutrition and outer nutrition It comprises of protein shakes, vitamins and nutritional supplements, sports, energy and fitness drinks, and skin and hair care products, which are sold in India through a network of independent distributors. High-quality ingredients, effective research and development on product formulation enable us to introduce the best products to our customer.

Khanna also said that India was now one of the top-ten markets out of the 80 or so where Herbalife has operations.

Focus for growth in India will be on Tier I and Tier II cities. The company is holding training and corporate events to broaden its distributorship.

Herbalife has been scrutinized for allegedly targeting the Hispanic market in the U.S., which has led consumer advocate groups to file complaints with federal regulators. Despite the negative press, Herbalife shares have shown strong gains in 2013, now about flat with annual highs hit in 2012. Shares are up 5 percent Monday.


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