AT&T (T) Now Offering No-Contract Plans

This morning AT&T, Inc. (NYSE: T) announced an "All in One" (Aio) wireless no-contract offering. For now the new plan is only available in three markets, Houston, Orlando, and Tampa, with more being added throughout the year. Costs range from $35-$70 per month, with data plans of 250MB to 7GM. Tablet-only plans are available starting at $15 per month.

Commenting on the news, analyst Jennifer M. Fritzsche of Wells Fargo called Aio the worst kept secret in wireless.

"We believe most knew this offering was coming including the regional prepay carriers which have prepared for it. While we acknowledge Aio could cause some near term disruption to the likes of TMO (NYSE: TMUS) and LEAP (Nasdaq: LEAP), we note that this segment is already one of the most competitive segments in wireless . . .We note the prices of these phones show very little subsidy. For example, in the Tampa market, the iPhone 4 (8GB) is priced at a price point of $449.99 (new)," she said.

Wells Fargo has an Outperform rating on AT&T.

For an analyst ratings summary and ratings history on AT&T (NYSE: T)
click here. For more ratings news on AT&T click here.

Shares of AT&T closed at $37.83 yesterday.

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