Holiday Salvo Heats Up as Microsoft (MSFT) Fires at Google (GOOG)
Tweet
Share
E-mailGet Alerts MSFT Hot Sheet
Price: $407.57 --0%
Overall Analyst Rating:
BUY (= Flat)
Dividend Yield: 0.7%
Revenue Growth %: +15.0%
Overall Analyst Rating:
BUY (= Flat)
Dividend Yield: 0.7%
Revenue Growth %: +15.0%
Join SI Premium – FREE
Microsoft (Nasdaq: MSFT) is firing shots at Google (Nasdaq: GOOG) today. Just in time for the holidays, too!
To promote its Bing search engine, Microsoft is running an ad campaign saying it doesn't want consumers to get 'Scroogled' this holiday season. That's pronounced "skroo-guhled." The choice combination of Google and Scrooge.
Microsoft is calling Google a Scrooge.
Briefly, Microsoft points out how "relevant" results that pop up when you use Google Shopping are really ads. Maybe those results aren't in the best interest of the shopper, is what Microsoft is implying here. The results are displayed on "how much Google gets paid."
Meanwhile, pictures that sites like Best Buy (NYSE: BBY), Wal-mart (NYSE: WMT), Target (NYSE: TGT), and other retailers run totally aren't ads. Those are pieces of artwork, put on the site for display only.
"Please don't buy that new Apple iPhone you're looking at."
"Click away from this new, high-def Samsung LCD TV, the pictures seem to say."
"Stop looking at me!" - Sony CyberShot.
The video is embedded below:
To promote its Bing search engine, Microsoft is running an ad campaign saying it doesn't want consumers to get 'Scroogled' this holiday season. That's pronounced "skroo-guhled." The choice combination of Google and Scrooge.
Microsoft is calling Google a Scrooge.
Briefly, Microsoft points out how "relevant" results that pop up when you use Google Shopping are really ads. Maybe those results aren't in the best interest of the shopper, is what Microsoft is implying here. The results are displayed on "how much Google gets paid."
Meanwhile, pictures that sites like Best Buy (NYSE: BBY), Wal-mart (NYSE: WMT), Target (NYSE: TGT), and other retailers run totally aren't ads. Those are pieces of artwork, put on the site for display only.
"Please don't buy that new Apple iPhone you're looking at."
"Click away from this new, high-def Samsung LCD TV, the pictures seem to say."
"Stop looking at me!" - Sony CyberShot.
The video is embedded below:
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- The Coca-Cola Company and Microsoft announce five-year strategic partnership to accelerate cloud and generative AI initiatives
- Tesla launches performance variant of Model 3 compact sedan
- Microsoft (MSFT) and Coca-Cola Company (KO) Enter Five-year Partnership to Accelerate Cloud and Generative AI initiatives
Create E-mail Alert Related Categories
General NewsSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
