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Samsung Just Beat Apple (AAPL) in Nearly Every Metric Last Quarter

October 26, 2012 9:48 AM EDT
South Korean tech giant Samsung may have recently lost patent litigation to rival Apple (Nasdaq: AAPL), but it appears to be beating it most every other metric possible.

Sales for Apple improved 27.2 percent to $35.97 billion last quarter, a steady improvement for such a large company. The number beat Samsung, which saw revs rise just 26 percent to 52.18 trillion Korean won (tKw), which roughly translates to $47.6 billion.

Apple's operating income rose 25.7 percent to $10.94 billion, while Samsung recorded a 91 percent pop to 8.12 tKw, or $7.4 billion.

Mobile revs at Samsung rose over 81 percent to 26.25 tKw, from 14.42 tKw last year. Samsung shipped 56.3 million smartphones in the quarter, more than double the 26.9 million Apple shipped, giving Samsung a 35 percent share of the global smartphone market, to Apple's 17 percent.

Samsung's overall phone shipments improved 21 percent to 105.4 million units, according to research firm IDC. The number gave Samsung an additional 3.6 points of global market share to 23.7 percent.

On the South Korean stock exchange, Samsung's shares trade for 7.5 times expected fiscal 2013 earnings, versus 11.6 times for Apple. However, Samsung's overall market cap is roughly about one-third that of Apple.

Samsung is no match for Apple in the tablet segment, although specific numbers weren't released. Apple currently enjoys a 60 percent to 70 percent share of the global tablet market, with the introduction of its new iPad Mini expected to help maintain that number.

Can you make an peaches-to-peaches comparison of Apple and Samsung? Not really. Samsung is an ODM as well as OEM (builds devices to its own specs), actually supplying panels and other equipment to Apple. In addition, Samsung makes a vast array of electronics from home phones to flat-panel HDTVs, so there's extra sales in the top-line number that needs to be cleaned up before a direct comparison can be made. The best metric is probably to look at the Mobile segment sales for Samsung, though that doesn't paint a complete picture either. In addition, Apple has revs drawn from its robust ecosystem of iTunes, apps, and other media content key to further growth.

Shares of Apple are ticking slightly higher in early trading Friday.


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