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Best Buy (BBY) Aims for Stronger Online Sales this Holiday, Brings in Talented Exec to Lead (EXPE) (AMZN)

October 3, 2012 2:31 PM EDT
In a move designed to boost online sales, Best Buy (NYSE: BBY) announced that Scott Durchslag has been named senior vice president and president of Online and Global e-Commerce, effective October 8, 2012.

Durchslag will lead the company's overall strategy to advance Best Buy's global e-commerce vision, retail multi-channel capabilities and online business development. He will be responsible for all of Best Buy's global e-commerce channels, including BestBuy.com and mobile commerce.

Prior to joining Best Buy, Durchslag was president of Expedia Worldwide (Nasdaq: EXPE), where he was responsible for managing the overall strategy, product development, marketing and operations. Durchslag will likely have his work cut out for him as Best Buy, the 11th largest online retailer, faces off against entrenched competition from online giants Wal-Mart (NYSE: WMT) and Amazon (Nasdaq: AMZN), and others.

Separate reports say Best Buy is considering cutting prices on TVs, tablet computers, and smartphones in an effort maintain competitiveness.

Meanwhile, founder Schulze and a number of private equity firms have cracked open Best Buy's books and may propose a deal to take the company private.


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