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Apple (AAPL) Says iPhone 5 Pre-Orders Surpass 2M in First 24H; Double the Previous Record

September 17, 2012 8:32 AM EDT
Apple (Nasdaq: AAPL) announced pre-orders of its iPhone® 5 topped two million in just 24 hours, more than double the previous record of one million held by iPhone 4S. Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on September 21, many are scheduled to be delivered in October. iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.**

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new user features including: an all new Maps app with Apple-designed cartography, turn-by-turn navigation and an amazing new Flyover™ view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook®, the simplest way to get all your passes in one place; new Siri® features, including support for more languages, easy access to sports scores, restaurant recommendations and movie listings; Siri and Facebook-enabled apps like Photos, Safari® and Maps; and Shared Photo Streams via iCloud.


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