comScore (SCOR) and Arbitron (ARB) Launch Ambitious Cross-Platform Media Initiative
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Arbitron Inc. (NYSE: ARB) and comScore (NASDAQ: SCOR) announced today an agreement to develop the first-ever five-platform measurement initiative that could provide a unique view of changing consumption of video, audio and display content across radio, television, PCs, smartphones and tablets.
This initiative would provide persons-level insights by integrating the complementary resources of both companies—the census and panel-based PC, mobile and TV set-top box measurement capabilities of comScore along with enhanced, single-source, multiplatform measurement capabilities of the Arbitron Portable People Meter™ (PPM®) technology, according a press release today.
ESPN (NYSE: DIS) will collaborate on the design of this initiative as its charter client. The unprecedented size and scope of the project is being driven by the multiplatform measurement requirements of ESPN, which delivers video, audio and display content via television (both in-home and out-of-home), online and mobile video, PC web, mobile web, apps, tablets, digital audio and terrestrial radio.
This initiative would provide persons-level insights by integrating the complementary resources of both companies—the census and panel-based PC, mobile and TV set-top box measurement capabilities of comScore along with enhanced, single-source, multiplatform measurement capabilities of the Arbitron Portable People Meter™ (PPM®) technology, according a press release today.
ESPN (NYSE: DIS) will collaborate on the design of this initiative as its charter client. The unprecedented size and scope of the project is being driven by the multiplatform measurement requirements of ESPN, which delivers video, audio and display content via television (both in-home and out-of-home), online and mobile video, PC web, mobile web, apps, tablets, digital audio and terrestrial radio.
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