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Green Mountain Coffee (GMCR) At Lows as SUPERVALU Confirms 'UnCup'

September 4, 2012 2:07 PM EDT
Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) heads to the lows of the session after SUPERVALU INC. (NYSE: SVU) confirmed its Java Delight® Single Serve UnCup™, which will work with Green Mountain's Keurig machine.

"The UnCup pod provides our customers with a premium single serve coffee at an affordable price," said Sam Mayberry, SUPERVALU's Vice President of private brands. "It was also important for us to develop a product that is more environmentally friendly and our UnCup single serve pod uses 30 percent less material by weight than the leading national brand pod. Protecting the environment is very important to SUPERVALU and we continue to focus on producing as little waste as possible when launching new products and packaging."

Coffee will be available in six flavors and additional flavors are currently in development.

Shares of GMCR are down 3.6 percent.


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