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UPDATE - Barclays Initiates Coverage on Millennial Media (MM) at Equalweight; A Leader, But Fairly Valued

May 8, 2012 12:44 PM EDT
Get Alerts MM Hot Sheet
Price: $1.75 --0%

Rating Summary:
    3 Buy, 7 Hold, 1 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 11 | Down: 12 | New: 9
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UPDATE - Barclays initiates coverage on Millennial Media (NYSE: MM) with an Equalweight. PT $17.00.

Analyst, Mark May, said, "We are bullish on the mobile ad sector given robust multi-year end-market drivers and on Millennial Media's (MM) growth outlook, and are comfortable with its ability to reach attractive profitability. However, we are initiating with a 2-Equal Weight rating as we see the valuation as already reflecting our bullish view."

May is excited over the 40% growth (year-over-year, worldwide) in smartphones, and apps and advertising continue to expand with this growth, and sees MM continuing to maintain a leadership position in the field. However, shares are fairly valued at current level.

Current market cap is $1.18 billion with annual sales of approx. $103 million with profit margin and operating margin at -0.28%/-0.59%, respectively.

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