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Green Mountain (GMCR) Founder Unloaded 1M Common Ahead of Starbucks (SBUX) K-Cup Threat

March 26, 2012 2:15 PM EDT
Green Mountain Coffee Roasters (Nasdaq: GMCR) shares are trending lower Monday amid reports of a new insider transaction.

According to Bloomberg headlines, Green Mountain founder Robert Stiller sold shares ahead of the Starbucks (Nasdaq: SBUX) K-Cup threat. The report has Stiller selling about 1 million shares from February 15th - 24th.

It was said that Green Mountain was informed of the plan. Spokespeople for Green Mountain have not commented.

Shares are now up 1.2 percent, off of session highs.


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