AmEx (AXP) Eyes Groupon (GRPN) with New Twitter Promotion

Earlier in Wednesday's session, AmEx (NYSE: AXP) revealed a new promotion with Twitter which allows cardmembers to "sync their eligible Card with Twitter and when they tweet using special offer hashtags, couponless savings are loaded directly to their synced Cards." AmEx is apparently trumpeting about using no coupons or print-outs to receive the savings.

The move seems to be a shot at Groupon (Nasdaq: GRPN). Though AmEx didn't specify whether or not there would be daily deals, it noted partners in the venture included "Best Buy, McDonald’s, Whole Foods Market, [and] Zappos," among others.

While AmEx shares are up about 2 cents this morning, shares of Groupon have tumbled more than 3.5 percent.

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