SanDisk (SNDK) Trades Lower on Flash Memory Price Cuts
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SanDisk (Nasdaq: SNDK) shares are trading lower Tuesday following reports the company might be caving into pressure from peers.
According to Digitimes, SanDisk is said to have cut its retail prices on NAND flash products by as much as 15 percent. The move was in response to rival Kingston Technology's move to lower prices.
With SanDisk still leading the pack with a 40 percent market share, Digitimes said the price cuts could be made to both increase sales volume and simply retain the leading market share.
The price cuts by Kingston might be in response to the launch of its more advanced 20-namometer production technology, easing the shift to chip suppliers.
Shares of SanDisk are 2.4 percent lower on the session.
According to Digitimes, SanDisk is said to have cut its retail prices on NAND flash products by as much as 15 percent. The move was in response to rival Kingston Technology's move to lower prices.
With SanDisk still leading the pack with a 40 percent market share, Digitimes said the price cuts could be made to both increase sales volume and simply retain the leading market share.
The price cuts by Kingston might be in response to the launch of its more advanced 20-namometer production technology, easing the shift to chip suppliers.
Shares of SanDisk are 2.4 percent lower on the session.
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