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Google's (GOOG) Move Into Online Travel Raises Concerns, Eyebrows

December 27, 2011 1:01 PM EST
Online travel sites are holding their own Tuesday despite an earlier Wall Street Journal article which highlighted Google's (Nasdaq: GOOG) aggressive moves within the space.

Starting this month, Google started placing its new flight-search data above general search results from companies like priceline (Nasdaq: PCLN), Expedia (Nasdaq: EXPE) and Orbitz Worldwide (NYSE: OWW), the Journal noted.

For example, a Google search of "New York to Dallas" will reveal results of nonstop flights from carriers Delta, American and Continental and an option to book the flight without leaving Google.

Further down the page you will see links to priceline, Orbitz, Expedia and other travel sites.

The search results raise a major question. Not only is Google the gatekeeper of this huge amount of traffic, but the company is increasingly getting into these markets. These moves by Google raise antitrust concerns. Of note, however, the Justice Department declined to comment to the Journal on Google's moves in the online travel space.

Around the sector:
  • Orbitz Worldwide, Inc. (NYSE: OWW) up 1.3 percent;
  • priceline.com (Nasdaq: PCLN) up 0.3 percent, and
  • Expedia Inc. (Nasdaq: EXPE) down 0.4 percent.


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