The Steve Jobs Effect? Apple (AAPL) First Day iPhone 4S Sales Were Off the Charts

Apple (Nasdaq: AAPL) just smacked in the face any theories of an iPhone slowdown, announcing that pre-orders of its iPhone 4S have topped one million in a single day. This is up over 67 percent from their previous single day pre-order record of 600,000 held by iPhone 4.

"We are blown away with the incredible customer response to iPhone 4S," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do."

Some of this could be related to the Steve Jobs effect.

The buzz surrounding Steve Jobs' death last week could have driven Apple loyalist to place their orders for the iPhone 4S.

The iPhone 4S will hit retail stores in the US beginning at 8 a.m. local time on Friday, October 14.

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