priceline.com (PCLN) Shares Higher as Credit Suisse Starts at Outperform, Sets $720 Price Target

Shares of priceline.com (Nasdaq: PCLN) are up more than 4 percent Tuesday as Credit Suisse's Stephen Ju set a new near-Street-high price target on the online travel company's stock this morning.

The analyst initiated coverage on priceline.com with an Outperform rating and a $720 price target. ThinkEquity's Aaron Kessler currently has the Street high target set at $735.

In addition, Ju initiated coverage on shares of Expedia (Nasdaq: EXPE) with a Neutral rating and a $37 price target.

With shares of priceline.com last trading around $465 even, Ju's new price target implies potential upside of about 55 percent.

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